Follow British GQ on Vero for exclusive music content and commentary, all the latest music lifestyle news and insider access into the GQ world, from behind-the-scenes insight to recommendations from our editors and high-profile talent.
Avid GQ readers might well have noticed the multiple references to “Vero” littered across our website in recent months. We officially partnered with Vero back in October 2017, to bring our readers specially commissioned content via the the next-gen social platform and to give the GQ audience next-level access into our universe with a focus on music and its related culture.
But just this weekend, the rest of the internet finally caught up. Over the past few days, everyone from Forbes and the Independent to the* Daily Mail* and the Sun have run stories on Vero. The tsunami of sign-ups has been so intense that the platform - ordinarily slick, efficient and without any glitches or bugs whatsoever - has been suffering from the sheer volume of interest, with a few technical difficulties being notices by new users. But they won’t last very long. Their developers are working on making everything run smoothly as the community keeps swelling in size. At the time of writing, Vero is the No.1 free app on the app store, not only outranking all other social media networks, but also the likes of WhatsApp and YouTube.
Influencers and followers alike are flocking to the platform, which is giving its first one million users the chance to sign up for free. For those who join the party that little bit too late, there’ll be a small subscription fee for joining, because Vero (unlike most of its social-media peers) makes absolutely no money off advertising. There are no ads, no algorithms, no targeting and consequently they do not mine any of your data. In our era of “fake news”, it’s all about making social media easier and about bringing the experience closer to real life. You can toggle your audience size to choose what you share with who and your feed is organised chronologically, so that you can see posts from the people you connect with. Apple Music and Google Maps are both integrated into the platform, and the versatile posts types cover film and TV, books, places, music and links. As GQ's Editor Dylan Jones summed up, the “platform’s designed to make sharing what we love simpler.”
So what have we been sharing there? From exclusive behind the scenes images and videos of high profile talent (plus exclusive coverage of music events from the MTV EMAs to The Brits) to real world recommendations from your favourite musicians as well as GQ Editors, our digital domain has a whole extra dimension.
Want to know what TV series your favourite artist is currently watching, where they like to hang out, or the tracks that the biggest names in music currently have in their headphones? We’ve been sharing insight like this exclusively on Vero using the platform’s simple yet dynamic post types. Whether it’s our recent Vero takeovers with the likes of The Script and Jonas Blue, or exclusive videos of and recommendations from artists such as Rita Ora, Miguel, James Bay, Craig David, Bastille, Goldie, Rudimental, Steve Aoki, Post Malone and more - we give our Vero followers insider insight into #GQMusic and our world more generally. Come and join us there.
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